The integration of data management, performance analytics, predictive analytics, and business rules is an absolute must. This integration through business process management (BPM) automates business processes to shorten the decision-making cycle and add value to your bottom line. BPM enables business teams to better execute their existing processes; but more importantly, it delivers the ability to improve processes by highlighting deficiencies in the status quo and defining the path to process innovation. Ultimately, you may even eliminate some activities that add value but also add a lot of cost and complexity to the organization.